Marketing research data shows that the Olympics can increase tourism for up to 10 years for the host city following the event, as it did in Sydney, Australia following the 2000 games. This “legacy” effect is projected to be felt in the UK for the post-Olympic games period, especially from 2013-2017.
In addition to the Olympics, The Beatles Story museum in Liverpool is anticipating increased attendance beginning in 2012 due to 50th anniversary celebrations of The Beatles. On April 4, 2012, Camilla, HRH the Duchess of Cornwall, visited The Beatles Story in Liverpool to unveil a special plaque commemorating the 50th anniversary of the formation of The Beatles.
Have you made your pilgrimage to the Beatles’ Liverpool yet? Take your own virtual magical mystery tour by clicking here to see a great slideshow of famous Beatles sites in Liverpool featuring Strawberry Fields, Penny Lane, The Beatles’ childhood homes and more!