On July 14, 2016, Paul McCartney, Ringo Starr, Yoko Ono and many more celebrities gathered in Las Vegas to celebrate the 10th anniversary of The Beatles LOVE show by Cirque du Soleil. The audio and visual experience of the show has been revamped and enhanced to give the production a fresh look.

Giles Martin, who serves as audio producer of the show, said that 10 years ago, “we used a lot of cutting-edge technologies to put The Beatles music into a 2,000-seat space, 7,000 speakers in the room. But the technology now has moved on so much and the actual sound bit of the show we can improve.”

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The updated version of LOVE, which features a cast of 70 performers, includes advanced projection technology, new acrobatic acts, a remixed soundtrack with a new song (“Twist and Shout”), colorful costumes, brand new speakers and state-of-the-art video panels featuring The Beatles’ images.

This is the fourth time in 10 years that Paul McCartney and Ringo Starr have publicly attended the show together. The first time was when the show opened in 2006, the second time was for the 1st anniversary in 2007, the third time was for the 5th anniversary in 2011, and now in 2016 for the 10th anniversary. Sadly, two members of the Beatles’ family who attended past celebrations have since passed away: George Martin and Cynthia Lennon. (see photos from the LOVE premiere in 2006)

Also in attendance was Ron Howard, director of the upcoming documentary, The Beatles: Eight Days a Week – The Touring Years, and he shared some insights on the making of his film which opens in September. He said he has interviewed Paul McCartney and Ringo Starr twice for the movie which documents The Beatles’ years on the road.

“It’s kind of an adventure/survival story in a way,” Ron Howard explained in an exclusive interview on the red carpet. “I really wanted to take the audience inside the experience a little bit. It’s not something that’s just ‘here’s where they went’, it’s how and why things worked the way they did. I hope the added value of letting audiences understand really how intense the pressures were from the outside while they were going through all of this AND continuing to grow as artists in this remarkable way.”

 

When asked if he has always been a Beatles fan, Howard remarked:

“Always a fan, not encyclopedic, not a fanatic. So in a way I’m sort of speaking for that group of people who kind of thinks they know the story, and now I can turn to that crowd, maybe the millennials in particular, and say you know the music, you know the name The Beatles, and you know they were big, but you just have no idea really what the story was and the intensity of that journey – what it meant to culture and what it meant for these guys to live through it.”

Paul and Ringo posted their own photo together on Instagram celebrating the LOVE show’s 10th anniversary:
https://www.instagram.com/p/BH30Qc7AWEX/?taken-by=paulmccartney