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The Beatles’ triumph? See how the world reacted to Sgt. Pepper back in 1967

by Trina Yannicos

[This article was originally printed in Daytrippin’ Magazine, Issue 1.]

It was 50 years ago today…

The Beatles released their album, Sgt. Pepper’s Lonely Hearts Club Band, during the “Summer of Love” on June 1, 1967. Sgt. Pepper was unlike any album of its time. It was considered unprecedented in many ways due to the innovative ideas and musical techniques presented on the album.

The album cover, the printed lyrics, the musical composition, the lyrical contents and the overall concept of the album proved upon its release to have a great impact on popular music as well as on the rest of popular culture. Considering the attention it was given through prestigious publications such as Newsweek, Time, The New York Times and The Washington Post illustrates that it was recognized as a significant event in the history of the 1960s.

The music industry honored The Beatles monumental achievement at the GRAMMY Awards given in 1968. Sgt. Pepper won for Best Engineered Album, Best Pop Vocal Album, Best Contemporary Rock and Roll Performance, Best Album Cover and Album of the Year. The album’s revolutionary and brilliant qualities were praised. In 1993, the album entered the GRAMMY Hall of Fame.

Sgt. Pepper was considered the first of its kind in many respects. For example, Sgt. Pepper became one of the first rock albums to eliminate the periods of silence traditionally heard between songs. As a result, the concept of the album was to recreate a concert-like performance of the make-believe Sgt. Pepper’s band.

Also contributing to the uniqueness of Sgt. Pepper was the album cover. It was a collage of The Beatles surrounded by famous historical, literary and entertainment figures ranging from Edgar Allan Poe to Marilyn Monroe to Bob Dylan. Apparently, the Beatles’ record company, EMI, obtained permission from each celebrity to include them on the cover.

Musically, this was an extraordinary album not just because of the complex musical arrangements, but also because of the wide variety of instruments used ranging from an electric guitar to a 41-piece orchestra.
sgt pepper back cover

The lyrics of the songs had a great effect because of the many ways they could be interpreted. Sgt. Pepper marked the first time that the lyrics were printed on the cover of a major pop release. As a result, the printing of the lyrics put a greater emphasis on the meaning of the songs. Consequently, this rock album, which had several different aspects to analyze, received near-unanimous raves and very little criticism.

Throughout the States, it was widely agreed upon that Sgt. Pepper was a superior achievement for The Beatles. Taken along with the Beatles’ previous successes, Sgt. Pepper‘s release created an outpouring of esteemed praise for The Beatles.

In Time‘s cover story (9/22/67), music writer Christopher Porterfield described The Beatles as “messengers from beyond rock ‘n’ roll, they are creating the most original, expressive and musically interesting sounds being heard in pop music.” Meanwhile, in Newsweek (6/26/67), Jack Kroll called them “Britain’s new Poet Laureate.”

The Beatles were being hailed as the greatest in their field, and by some they were being hailed as the greatest humans on earth. According to Philip Norman in his book Shout! The Beatles in their Generation (1981), Dr. Timothy Leary, a famous personality in the hippie movement, claimed that the Beatles were “the wisest, holiest, most effective avatars the human race has ever produced.”

At the same time, the album itself was receiving the highest critical acclaim. According to Norman, The New York Times Review of Books declared that Sgt. Pepper marked “a new and golden Renaissance of song.” Meanwhile, according to Nicholas Schaffner in his book The Beatles Forever (1977), Tom Philips of New York’s Village Voice called Sgt. Pepper “the most ambitious and most successful record album ever issued.”

The majority of critics had a similar positive response to the album. Obviously, the most influential part of the album was the music. In The Washington Post (6/18/67), Carl Bernstein expressed his view of this amazing creation: “The Beatles have managed to create a musical infinity through a miraculous metamorphosis of dozens of Eastern and Western musical ideas, some centuries old, others from our own era and more than a few from the future.” It was the opinion of many critics that Sgt. Pepper was the most amazing rock album to date.

However, the real proof that Sgt. Pepper was an astounding musical achievement rested in the views of other musicians. Surprisingly, in the classical music world, Sgt. Pepper received great praise.

According to Time (9/22/67), classical conductor Leonard Bernstein declared that the song “She’s Leaving Home” was one of the three great songs of the century. Also, Time reported that classical composer Ned Rorem claimed that this song “is equal to any song that Schubert ever wrote.” Rorem also insisted that the best songs on Sgt. Pepper could compare with those by composers Monteverdi, Schumann and Poulenc.

Meanwhile, within the rock world, the reaction was just as great. According to the authors of The Love You Make: An Insider’s Story of the Beatles (1983), after first hearing Sgt. Pepper, The Beach Boys’ Brian Wilson gave up working on his own upcoming album since he believed Sgt. Pepper to be the greatest album ever made and nothing could top it.

If imitation is the highest form of flattery, then The Who and The Rolling Stones greatly admired The Beatles’ Sgt. Pepper. They both took up the challenge of matching it with their albums, Tommy and Their Satanic Majesties Request.

Although the overwhelming response to Sgt. Pepper was positive, there were a few negative responses. According to Schaffner, Richard Goldstein of The New York Times “dismissed most of the songs [on Sgt. Pepper] as pretentious and gimmicky.” On a more severe note, according to Philip Norman, the John Birch Society, an ultra right-wing Christian group, claimed that the Beatles “were part of a Communist conspiracy and their music displayed ‘an understanding of the principles of brainwashing.'”

The BBC expressed their own form of negative response when they banned the song “A Day in the Life” from being played on the British airwaves. They stated that the song was promoting drugs through lyrics such as “I’d love to turn you on.”

Some fans of The Beatles also saw Sgt. Pepper as a prelude to the inevitable commercial exploitation of the counterculture. According to Schaffner, Robert Somma in Crawdaddy criticized The Beatles because “they tidied up the drug scene, made psychedelia as palatable and mind-blowing as Congress.” Nonetheless, these criticisms were among the few that appeared amidst the plethora of praise for Sgt. Pepper.

Not only did Sgt. Pepper promote good and bad reviews for itself, but it created a new form of criticism for all rock albums which came thereafter. Following the strong reaction to Sgt. Pepper, serious critical reviews on rock albums came into existence. Prestigious publications started including commentaries on The Beatles and rock music in their issues. Until then, the only source of rock journalism came from fan magazines and the underground press. After Sgt. Pepper, a whole new genre of critical review emerged leading to the birth of magazines such as Rolling Stone and Crawdaddy.

The majority of America looked favorably on the release of Sgt. Pepper. The most enthusiastic were the youth of America or the counterculture. With the release of Sgt. Pepper, the youth of the sixties believed that the Beatles were the spokesmen for the counterculture. The hippies studied and dissected the album, believing that it held prophecies, messages and signs for them.


Besides the supposed drug messages in the lyrics, the hippies also interpreted some songs to be a put down of their parents. According to Porterfield, “She’s Leaving Home,” with its story about a teenage girl who runs away from home, was thought of as an anthem for the younger generation. As reported in Time, one 15-year-old hippie commented that the Beatles were “saying all the things I always wanted to say to my parents and their freaky friends.”

According to Jon Wiener in his book Come Together: John Lennon in His Time (1984), Robert Christgau, a writer for the music magazine Cheetah, claimed that Sgt. Pepper served as a “catalyst for the entire youth movement.” Sgt. Pepper was considered to be the perfect soundtrack for the “Summer of Love.” It managed to express almost every aspect of the merging youth subculture.

The cover story in Time (9/22/67) summarized the main messages the album relays: “tension between the generations, the loneliness of the dislocated ’60s, and the bitter sweets of young love in any age.” The youth movement could strongly identify with these messages.

Not only did the younger generation respond to Sgt. Pepper, but for the first time the older generation took a serious look at the Beatles and their music. Sgt. Pepper caused many adults, including parents, professors and business executives, to start taking the Beatles and rock music seriously. It was the first rock album that many people bought, and consequently, average adults started to formulate their own views on the Beatles’ music.

According to Time, Tom Leland, an Atlanta psychiatrist, stated that on Sgt. Pepper the Beatles were “speaking in an existential way about the meaningless of actuality.” Also reported in Time, Robert Tusler, a teacher of 20th century music at UCLA, declared that The Beatles “made an enormous contribution to electronic music.”

Some adults proclaimed that with the release of Sgt. Pepper, popular music had progressed into an art form. According to Time, musicologist Henry Pleasants declared, “The Beatles are where music is right now.”

This sudden change in perspectives on rock music may have been strongly influenced by the gradual progression of the Beatles’ music. The sharp contrast from the Beatles’ earlier music to the later music of Sgt. Pepper was a drastic change from simplicity to complexity. This metamorphosis, which also reflected the changing of the times, resulted from The Beatles desire to grow, experiment and expand their horizons.

This progression caused people to recognize the dramatic effect of popular music as art. Jack Kroll of Newsweek compared the Beatles to other artistic writers: “…loss of innocence is, increasingly, their theme and the theme of more ‘serious’ new art from the stories of Donald Barthelme to the plays of Harold Pinter.”

Sgt. Pepper’s Lonely Hearts Club Band definitely set a new standard of achievement in popular music due to the immense positive response it received almost everywhere. As Jim Hoagland declared in The Washington Post in 1967, “music may never be the same again.” And it wasn’t.

In 1987, on its 20th anniversary, it was voted the greatest album of all time by a worldwide panel of critics. Looking back on the album in retrospect, it obviously had weaknesses. Richard Harrington claimed in The Washington Post in 1987 that the only songs that hold up well are: “With A Little Help From My Friends,” “She’s Leaving Home,” “Getting Better” and “A Day in the Life.” However, he still agreed that the album had tremendous influence over the music industry and the American public.

The music industry changed in several ways after the release of Sgt. Pepper. Since the album took four months to make at a cost of approximately $100,000, the record business began its transformation into a billion dollar industry. Consequently, the album format was emphasized, and recording and marketing techniques were reshaped. After Sgt. Pepper introduced the idea of a “concept album”, this idea was widely imitated. Also no respectable rock star would ever again put out a dull album cover.

Immediately following Sgt. Pepper, there was an unprecedented amount of freedom of expression in rock songs. Due to the acceptance of rock as art, every major album could expect to be critically analyzed and examined like a new novel. This criticism is still prevalent today in such magazines as Rolling Stone, which also celebrates its 50th anniversary this year.

Sgt. Pepper also inspired a new age of studio experimentation and lavish productions. It is generally recognized that with Sgt. Pepper, the Beatles reached their peak in regards to experimentation and influence. This album was definitely seen as a turning point in the music industry.

Concerning American society, Sgt. Pepper also had a great influence. The music seemed to distill the moods of that time. It opened up the eyes of the people, young and old. The album accurately personified the psychedelic sixties. It reflected the beliefs and thoughts of the people, especially the youth.

Landgon Winner wrote in The New Yorker about the feeling evoked by the release of Sgt. Pepper: “The closest Western Civilization has come to unity since the Congress of Vienna in 1815 was the week the Sgt. Pepper album was released. For a brief while, the irreparably fragmented consciousness of the West was unified, as least in the minds of the young.”

Will there ever be another album/CD that will have as enormous an impact as Sgt. Pepper did? Judging from the 50 years since Sgt. Pepper‘s release, that seems highly doubtful.

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John Lennon may have never started his first band, The Quarrymen, without best friend Pete Shotton

John Lennon Quarrymen

Sad news in the Beatles community to hear that Pete Shotton, John Lennon’s best friend growing up, died on March 24, 2017. He was 75 years old, born in 1941 – surprising that he was one year younger than John Lennon, since they were best friends in school.

Pete and John met in Sunday school when they were respectively, 6 and 7 years old. They also lived close to each other in Liverpool. They formed a small rowdy group of boys from the neighborhood which also included Nigel Whalley and Ivan Vaughn, who would play a pivotal role in Beatles history when he introduced Paul McCartney to John Lennon in 1957.

John and Pete’s childhood and teenage friendship, which lasted through high school and adulthood, was depicted in the film, Nowhere Boy, which showed how John was the instigator of the two:

John Lennon insisted on Shotton’s participation as a member of his first band, The Quarrymen skiffle group. Pete was assigned the washboard. It wasn’t so much Shotton’s musical ability (which was lacking) but more having the support of his friend in the band. In fact, without Pete, John may have never pursued starting the group.

According to Pete: “Had I categorically said no, John would almost certainly have shelved the whole idea of forming a group… I don’t mean to imply that there was anything special about me… It’s just that John and I were so inseparable at the time, it would have been inconceivable for either of us to get involved in something the other wasn’t keen on doing.”

John Lennon and Pete Shotton

Although Pete’s time with Quarrymen only lasted a year, he became an invaluable eyewitness to history. He observed John’s relationship with his birth mother, Julia, for several years before she died when John was 17. Pete was also the one who officially asked a 15-year-old Paul McCartney to join the Quarrymen.

In his insightful book about his friendship with John Lennon, Shotton recounts all the early rock and roll influences that John Lennon experienced. His book is regarded as one of the 10 best Beatles books of all time according to Rolling Stone.

Pete Shotton bookThe original title of Shotton’s book was John Lennon In My Life. It first came out in 1983 and was then re-issued a year later as The Beatles, Lennon and Me. It was co-written with Nicholas Schaffner, who was also the author of the great book, The Beatles Forever.

In his book, for example, Shotton offers behind-the-scenes truths of how The Quarrymen members evolved into The Beatles. Since Pete was one of the few people that was extremely close to John, he was able to offer insights into Lennon’s psyche.

“Neither Paul nor George would have lasted very long in John’s band… had John not come to like them so much as people,” Shotton explained. “Most of the other original members were gradually frozen out of the picture, not so much for lack of musical promise, but simply because John found them a bore.”

After Lennon became a superstar, he still maintained his friendship with Shotton, who was also there when John began his relationship with Yoko. Pete describes when the couple spent their first night together in this interview he did in the 1980s:

The last time Pete saw John was in the summer of 1976 when he visited with John and Yoko in New York City.

Reacting to John’s shocking murder in 1980, Shotton wrote in his book, “What a life.” Then on the next page which is the end of the book, he wrote: “What a fucking ending.”

Sean Lennon posted a photo on Instagram about Shotton’s passing:
https://www.instagram.com/p/BSCD_fkja2e/
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John Lennon memorial, the Imagine Peace Tower, was 40 years in the making

imaginepeacetowerIt all started with Yoko Ono’s 1964 book, Grapefruit, where she talked about her artistic concept of creating a lighthouse. Ono’s “Light House” further described in her 1965 “Architectural Works Sales List” was a “house constructed of light from prisms, which exists in accordance with the changes in the day.”

When her relationship started with John Lennon in 1967, Lennon asked Ono if she could build him a “Light House” in his garden like the one he had read about in her publication. Yoko explained to John that her idea was conceptual: “I’m convinced that one day, it could be built, but I don’t know how to do it,” she told him with a laugh.

Forty years later on October 9, 2007, a lighthouse called the Imagine Peace Tower was launched by Yoko Ono in collaboration with the city of Reykjavík, Iceland. The circular structure, located waterside on Videy Island off the north coast of Reykjavík, is a powerful ray of light that shoots up towards the sky. The wishing well shines every year between October 9, Lennon’s birthday, and December 8, the anniversary of his death and represents people’s wishes for world peace.

“Actually, this is an answered prayer because my first time in John’s house he talked about building a lighthouse. I never knew how to conceptualize that,” Yoko explained. “I never believed this could be reality.”

Due to the heavy expense and maintenance to keep the structure lit 365 days a year, Yoko decided to have the Imagine Peace Tower lit between the two most significant dates in Lennon’s life, in addition to a few other selected weeks throughout the year.

“I realized that, with contrasting the two symbolic dates, it gives an understanding of the shortness of life, and eternity of the spirit,” Ono said. “It reminds one how brief life can be and is significant even for those not into John Lennon’s life.”

imaginepeacebook
“Imagine Peace,” a phrase that symbolizes John and Yoko’s campaign for peace, is inscribed on this outdoor work of art in 24 different languages. One of the reasons Yoko chose to erect the tower in Iceland was because it is “a peaceful country with no military,” as reported by the Iceland Post.Perhaps her greatest work of art, the Imagine Peace Tower took Ono three years to develop with engineers in Iceland. As described in the official Imagine Peace Tower book, there are six mirrors “angled at 45 degrees which act as prisms” inside the wishing well, which when combined with the nine searchlights on the floor, result in a tower of light created from 15 beams.

At the 2007 unveiling on Lennon’s 67th birthday, Ono said she was convinced that John Lennon would have been pleased with the Tower. “I dedicate this light tower to John Lennon. My love for you is forever,” she said.

Yoko encourages everyone to send their wishes of peace to the Imagine Peace Tower via Twitter, e-mail or postcards. A webcam of the Tower is available for viewing at http://imaginepeacetower.com/
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The Beatles ‘Eight Days A Week’ documentary coming to DVD in November

On November 18, the new documentary The Beatles: Eight Days A Week – The Touring Years directed by Ron Howard will be released on DVD and Blu-Ray, plus a 2-Disc special edition.

UMe Polygram Entertainment The Beatles Eight Days A Week

Photo: Polygram Entertainment and Capitol/UMe.

The film was released last week in theaters for a one-day to one-week run which varied across different cities. After the film, the 30-minute Shea Stadium concert film from 1965 was also shown. This footage from the concert is not listed as being included on the DVD.

As a Beatles fan and journalist who saw the film in theaters, the title ‘The Touring Years’ seemed a bit misleading to me. Instead of focusing mostly on the shows that The Beatles performed, the film provided an overall look at their career during the years they were touring and spent lots of time on The Beatles’ efforts in the recording studio.

While there is not much new information offered in the documentary, the high points of the film are the rare photographs and video clips that were included to illustrate the story of The Beatles’ touring years. For example, in February 1964 during an interview in Washington DC, John tells a reporter his name is “Eric.” The uninformed reporter believes him and introduces Lennon convincingly on camera as “Eric” so that John has to enlighten him and tell him it was just a joke.

Another rare clip is an interview with The Beatles in Sweden circa 1963/64 where George is standing behind John who is seated. George keeps flicking ashes from his cigarette on the top of John’s head and John doesn’t necessarily notice.

There are also insightful interview clips from Paul and Ringo in the present day, as well as other celebrities including Whoopi Goldberg and Elvis Costello.

Another highlight is an interview with Dr. Kitty Oliver, an African-American journalist and author who went to The Beatles’ concert in Jacksonville, Florida as a teenager. The Beatles refused to play to a segregated audience at the Gator Bowl. They had it written into their contract, so the venue agreed to integrate the crowd.

“Here was a band I loved and music I was such a fan of, that seeing The Beatles overrode the idea of walking in to this all-white environment that I had never been in,” Oliver recalls.

Historians believe that this strong stand that The Beatles took in Jacksonville in September 1964 led to an end of segregation in most of the big stadiums in the South. – Trina Yannicos

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Below is a description of content included on the DVD release as stated in the official press release:

Featuring a wealth of specially created supplementary material totaling 100 minutes of extras, the deluxe home entertainment editions contain exclusively-created featurettes for fans to delve even deeper into the band’s world.  Accompanying these are stunning, fully restored full length performances of some of the band’s most iconic tracks including “Twist and Shout” and “She Loves You” recorded at the ABC Theatre, Manchester in 1963 and “Can’t Buy Me Love” at the NME Awards, 1964, in London, bringing the experience of seeing The Beatles in concert fully to life for all fans. A full breakdown follows:

2-disc Special Collector’s Edition (DVD and Blu-Ray) includes:
1 x DVD/Blu-Ray feature disc
+ 1 Bonus Disc (containing approx. 100 minutes of extras, highlighted below)
64 page booklet with an introduction from director Ron Howard, essay by music journalist and author Jon Savage and rare photos from The Beatles’ private archive

Words & Music (24 mins)
John, Paul, George & Ringo reflect on songwriting and the influence of music from their parents’ generation, Lennon/McCartney writing for other artists, The Beatles as individual musicians, and the band as innovators.  Also featuring Howard Goodall, Peter Asher, Simon Schama and Elvis Costello.  The interviews with Paul and Ringo are unseen.

Early Clues To A New Direction (18 mins)
A special feature touching on The Beatles as a collective, the importance of humor, the impact of women on their early lives and songwriting, and the band as a musical movement. Featuring John, Paul, George & Ringo, along with Paul Greengrass, Stephen Stark, Peter Asher, Malcolm Gladwell, Sigourney Weaver, Whoopi Goldberg, Richard Curtis, Elvis Costello and Simon Schama.  Again the interviews with Paul and Ringo are unseen.

Liverpool (11 mins)
The early days in Liverpool of the late 1950’s and early 1960’s are brought vividly to life by those who worked closely with them at that time including fan club secretary Freda Kelly, Allan Williams an early manager, and Leslie Woodhead multi-award winning documentary film director.

The Beatles in Concert (12 mins)
Five great but rarely seen full length performances of The Beatles live in concert – Twist and Shout, She Loves You, Can’t Buy Me Love, You Can’t Do That and Help!

Additional features are:

  • Three Beatles’ Fans
  • Ronnie Spector and The Beatles
  • Shooting A Hard Day’s Night
  • The Beatles in Australia
  • Recollections of Shea Stadium
  • The Beatles in Japan
  • An alternative opening for the film

 

Pre-order: Deluxe Collector’s Edition (2-DVD)

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Historical Beatle gems hidden among vast display at GRAMMY Museum’s new fab exhibit

by Trina Yannicos
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Originally launched in 2014 in New York City to celebrate the 50th anniversary of The Beatles first visit to the U.S., the “Ladies and Gentlemen… The Beatles!” exhibit has finally made its way to the West Coast. The GRAMMY Museum, which curated the exhibit along with the avid memorabilia collectors of Fab Four Exhibits, opened the exhibit in Los Angeles on July 1, and it will be on display through September 5, 2016.

The exhibit focuses on the years 1964 to 1966 and The Beatles’ influence on America. Along with countless big and small memorabilia items are interactive displays, audio interviews, concert video clips and a short film shown in the Clive Davis Theater featuring musicians, including Ringo Starr, Graham Nash, Petula Clark and Ozzy Osbourne, talking about the impact of The Beatles.

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The big ticket items in this exhibit include Ringo’s Abbey Road jacket, Paul McCartney’s Shea Stadium jacket, Ringo’s black suit from A Hard Day’s Night, and the Beatles’ drumhead which was given to Madame Tussauds Wax Museum in London in April 1964 when wax figures of The Beatles were made.
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While we’ve come to expect most rock and roll exhibits to display original instruments and clothing used by the musicians, it’s the little things that make this exhibit shine and showcase its sincerity and authenticity. For example, an original program from the Beatles’ Carnegie Hall concerts on February 12, 1964 lists Paul McCartney’s name incorrectly as “John McCartney.”

Another unique item is the official proclamation when The City of New Orleans declared “Beatles Day in New Orleans” on September 16, 1964, which coincided with The Beatles’ concert there that same day. All four Beatles signed the proclamation.
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The exhibit also includes memorabilia from The Beatles’ early days in Liverpool and Hamburg. A personal letter written by George Harrison in 1962 when The Beatles were in Hamburg showcases the wit and humor of the “quiet” Beatle:
“Thank you for the. We are all still very in Hamburg as the. I started a letter to you on Thursday but it seemed to get a bit ‘you know’, so I have decided to write another.”

Other items of note include the first pair of “granny” glasses that John Lennon ever wore and a lock of John Lennon’s hair given to a fan at a concert in August 1963. John Lennon signed his autograph: “Love from ‘Bald’ John Lennon.”

The exhibit also features a large display of Beatles merchandising products including Beatles coloring books, coin purses and more from 1964 in their original packaging.
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There is much to see at this exhibit. Reserve at least two hours to take it all in. And, on your way out, make sure to get your photo while crossing Abbey Road in London with the help of a virtual scenic backdrop – luckily this photo op doesn’t require dodging the traffic!
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George Martin rare 1998 interview provides valuable Beatles insights

Legendary producer for the Beatles, Sir George Martin, passed away on March 8, 2016 at the age of 90. He played such an integral role in the music of The Beatles that many regard him as the “fifth” Beatle.

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In 1999, Sir George released an album called In My Life which was a collection of Beatles songs covered by different artists. Produced by Martin, the album features songs by many A-list celebrities including Robin Williams, Jim Carrey, Celine Dion, Goldie Hawn, Sean Connery and Phil Collins.

georgemartin-inmylifeCDTo promote the album, George Martin did an extensive interview with Beatles historian, Martin Lewis in 1998. The audio interview and transcript was released to the media to help publicize the In My Life album in 1999. This interview with Sir George provides great insight into his work with The Beatles.

Here is a brief excerpt:

Q: So there you are in 1962, something happened then that changed everything for you – you met Brian Epstein, who managed The Beatles. Tell me about that.

George Martin: Brian Epstein brought along a tape of a group that he called the most unlikely name of The Beatles, a very corny name I thought, and [the tape] was not very good, in fact it was awful. But it did have something, it had a sound that was very rough and raw. The songs weren’t anything to write home about. My reaction to him – he was very persuasive, he was convinced “this is going to be the best group ever. They’d been in Germany, they’re turning people away when they’re doing gigs.”

He didn’t tell me that he’d been to every other record company in the country, and been turned down by every record company. If I had known that, I would have chucked him out the door, but I listened very politely to him, he was a very nice man, very persuasive. And I said, “If you want me to judge it on this I would have to say never, but if you like I will give these characters some time. If you bring them down from Liverpool, I will take them into the studio and I will see what we can do with them, and then I’ll tell you if they’re any good or not.”

But when The Beatles came down, we spent an afternoon in the studio together and that was quite different.

Q: In what way was it different when they actually came into the studio in June 1962?

George Martin: They had tremendous charisma, these four boys. At least three of them did. The guy who played drums [Pete Best] was very good-looking but he didn’t say much and just kept very quiet in the background. But the other three were full of life and joking around with each other…

The songs they played me weren’t terrific, they were OK, but there wasn’t a hit I could hear. “Love Me Do” was about the best. But they had that quality which made you feel good. And I thought to myself, well if they make me feel good, and I’m a pretty hard, cynical bloke, they’re going to make other people feel good too. And therefore they have that charisma which is necessary for success…

This was the time also, it’s been much repeated, when I brought them into the control room to listen to what we’d been doing to their sound to see whether they thought the balance was right with what they’re used to hearing. And I said, “Have a listen to this and if there’s anything you don’t like, let me know.” Of course, George, the smart-ass that he was, said, “Well for a start, I don’t like your tie.” The others thought I would be offended by this, but it broke the atmosphere. It was very funny.
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Q: Do you think you had the midas touch?

George Martin: I didn’t analyze my technique. To begin with, my main role was shaping and helping with instrumentals, helping with introductions, helping with the way it rounded off at the end. In a song like “Can’t Buy Me Love” for example, I took a phrase out of the chorus and turned it into an introduction.

When Paul first brought me the song, he started it off [imitates music] ba-da-da-da-da at the beginning of the song, and I said we need something more hooky than that, something to grab your attention. Which is why I took out “Can’t Buy Me Love” and constructed a beginning by repeating the hook into an introduction which seized upon your mind. You had to sell things quickly in those days.

Q: Did The Beatles take very happily to you making these suggestions in the first place or were they initially a little surprised that this slightly older person had ideas that melded so well with their own?

George Martin: The Beatles were very collaborative. I suppose they had to be. But no, there was no problem with them because they knew the formulas were working. They could see that anything we were doing together was the right way to do it. You can’t argue with number one.
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Q: There was always the misnomer that John always described himself as a rocker, and yet it was he who wrote songs such as “Julia” and “In My Life” and people say “oh Paul, he wrote all those romantic ballads,” but he also wrote “Helter Skelter.”

George Martin: Paul and John were extraordinarily similar, and yet they were extraordinarily different. They were a perfect match because their collaboration was competitive and they both did the same things very well… But they were both geniuses. In my book, they were equal geniuses. One was not above the other in any way, they were both superb.
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Note: This was just a tiny excerpt from the lengthy, in-depth interview with George Martin. The extended transcript (filling six 8.5 X 11 pages) of this insightful interview was printed in Daytrippin’ Magazine, Issue No. 7 from 1999, which is now available in electronic format at this link: https://daytrippin.com/magazine/back-issues/
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When Elvis met The Beatles, was there a secret reporter present?

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When Elvis met The Beatles, was there a secret reporter present?

Journalists Chris Hutchins and Ivor Davis battle over Beatles history

By Trina Yannicos

The most legendary meeting in rock and roll history between Elvis Presley and The Beatles took place on August 27, 1965 with one caveat – absolutely no photos or recordings allowed! But did that also mean that there were not any reporters or journalists present?

It is well known that there were no official photos taken of the meeting or any recordings made during the alleged “jam” session. However, music fans may be surprised to learn that there was one British journalist present inside the house when The Beatles met Elvis.

The request for no photos was made by Presley’s manager, Colonel Tom Parker, when finalizing the details of the meeting with The Beatles’ manager, Brian Epstein. The Beatles were happy to comply with this. They didn’t want a media circus surrounding the precious moment when they would get to meet one of their biggest music idols, The King of Rock and Roll.

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However, The Beatles had to include one reporter from the UK music magazine, NME, or New Musical Express, in their entourage. His name was Chris Hutchins and he played an integral part in setting up the meeting. He had contacts with both The Beatles and Colonel Parker, and he was the one who initiated communication between the two camps.

Hutchins had been covering The Beatles during their U.S. tours and he frequently reported his firsthand accounts with The Beatles in the NME. On August 28, 1964, Hutchins reported in an NME article that Presley had invited The Beatles to meet with him at Graceland in Memphis, because he missed them in Los Angeles.

Unfortunately, The Beatles would not be able to stop in Memphis at that point in their schedule. So, instead, according to Hutchins, Brian Epstein and Colonel Parker had their own meeting in Los Angeles. The next day, The Beatles met Colonel Parker and he gave them gifts including leather belts with western holsters. Meanwhile, Hutchins helped put Paul McCartney in touch with Elvis and they spoke briefly on the phone.

The following year, on May 28, 1965, Hutchins reported in the NME that the Beatles were hoping to meet Elvis in August when they were back in Los Angeles for their U.S. tour. At that point, they were told that Elvis was scheduled to be in Hawaii filming Paradise Hawaiian Style, and they were out of luck.

But things changed in August, when Elvis returned early from filming. On August 27, 1965, the day the actual meeting took place, a story ran in the NME by Hutchins with the headline “NME is arranging a meeting between Elvis and Beatles!”

Finally, on September 3, 1965, the NME ran their exclusive story on the meeting. The headline stated: “NME has only reporter present when Elvis meets Beatles.”

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sept31965-headline

In the article, Hutchins states that there was an informal jam session which started with Elvis playing the bass along to records playing on his jukebox. John, Paul and George were reportedly provided with guitars. However, there was no drum set for Ringo. “They used language of music!” a callout in the article read.

This inevitably formed the basis for the never-ending stories provided by friends of Elvis who were there that night as well as members of The Beatles’ entourage. While some of the eyewitness accounts that have come out over the years may be embellished or dispute what actually happened that night, one thing that should be clear is who was actually there.
The Beatles’ publicist, Tony Barrow, confirmed in his 2006 book, John, Paul, George, Ringo and Me, that Hutchins was present:

“Having acted as a catalyst to get the whole shindig off the ground, of course Chris Hutchins had to be invited. And if even a single journalist was to be involved, The Beatles wanted to bring me along. Presley would have his army of minders, the self-styled Memphis Mafia, on hand, so The Beatles’ roadies, Neil and Mal, made it onto the swelling list of guests, along with their driver, Alf Bicknell.  John said: ‘Let’s stop there or it’ll get out of control.’”

Hutchins also appears in two of the four rare photos that were taken that night by a fan as The Beatles were leaving and getting into their limos. In the photo below, Elvis, in a red shirt and black jacket, stands behind Hutchins who is wearing dark sunglasses.

1965photo-hutchins

However, in 2014, British journalist Ivor Davis claimed in his book, The Beatles and Me on Tour, that he was also present at the meeting. He had traveled with The Beatles on their 1964 U.S. tour reporting for the London Daily Express.

From the chapter in his book titled “Elvis, We Hardly Knew Ye”, Davis says: “Shortly before six o’clock on the evening of August 27, 1965, I got a call at home from Mal. ‘Ivor, get over to the house in an hour – we’re all going to see Elvis.'”

The fact that a second journalist would be invited to the secret meeting seems highly unlikely. There were already strict orders from Colonel Parker that no press, except for Hutchins, were to be permitted. And Mal Evans was even a bigger Elvis fan than John, Paul, George and Ringo. The fact that Mal would jeopardize the plans for the meeting seems suspect. But, unfortunately, since Mal died in 1976, it is not possible to get his response.

“The deal with Hutchins was that there would be no pictures, no taping, no leaking of details in advance,” Tony Barrow explained in a 1994 essay. “Keeping the time and place confidential was in his interests because Hutchins would have the story exclusively to himself. The Beatles’ manager, Brian Epstein, was nervous about a leak and warned me, ‘The boys will pull out if the rest of the press find out.'”

But there is a chance that Davis may have been present OUTSIDE the house with other reporters and fans who found out about the meeting.

As Tony Barrow explains, “I was not surprised to find that news of the Presley-Fab Four party did reach some of our media entourage despite our great efforts to keep all of the details to ourselves… Several of the most enterprising guys, including Daily Express West Coast correspondent Ivor Davis and the intrepid Larry Kane, joined forces to tail our limousines as we left The Beatles’ villa.”

To his own admission, Davis did not feel the need to report on the fact that The Beatles had finally met Elvis. No story on one of the biggest show business meetings of all time?

“We wrote very little about the meeting – bizarrely, in retrospect, none of us thought there was much to write about,” Davis stated in his book. “And without pictures (not even a pool photographer to record the meeting), my editor in London ruled that they wouldn’t need my story.”

In email correspondence with Daytrippin’ from 2015, Chris Hutchins absolutely refuted the possibility that there were any other reporters present:

“I can assure you that I was the only journalist present on the night I arranged for the Beatles to meet and spend some time with Elvis Presley in August 1965. As you will have read in my books it was almost three years after John Lennon asked me if I could ever arrange such a meeting up to the time it took place. During their summer tour of 1964 I took Elvis’s manager, Colonel Tom Parker (who became something of a mentor to me) to meet the Beatles at their rented home in Benedict Canyon and he promised them in front of me ‘that Chris here and I will do whatever we can to make sure you meet him.’

The following summer I had several meetings with the Colonel, then with Elvis himself to agree the meeting should take place. Next I set up and attended meetings with the Colonel and Brian Epstein to sort out the details. The Colonel insisted that (a) the meeting had go be at Elvis’s house (b) there were to be no photographs taken or recordings made and (c) there were to be ‘no journalists other than me present and no ‘hangers on’ in Elvis’s house.’

I am aware that others have claimed to be there and written accounts – largely using information I published later with the consent of the Beatles, the Colonel and Brian Epstein. Rest assured they were not there.”

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